Take-Two CEO says GTA 6 pre-orders tracking far above expectations
Strauss Zelnick told investors that early demand for Grand Theft Auto 6 is outpacing projections and will set a new financial baseline for the publisher.
Take-Two Interactive CEO Strauss Zelnick stated during the company's Q2 2027 earnings call that pre-orders for Grand Theft Auto 6 are tracking "far above expectations." He expressed confidence that the sales figures would soon speak for themselves once the game launches.
Zelnick added that he expects GTA 6 to "set a new baseline" for Take-Two's performance. President Karl Statoff described the upcoming launch as a "defining moment for the company and global entertainment industry."
The publisher is forecasting net bookings between $3.35 billion and $3.5 billion for the next quarter, with a 12 percent rise in recurrent consumer spending driven by the release. Much of that bump is attributed to the Ultimate Edition, which carries a $100 price point. The $20 premium over the $80 base edition is classified as recurrent consumer spending, and the company noted that most people are pre-ordering at that higher price point.
Looking further ahead, IGN reported that Take-Two hinted at a faster cadence of Grand Theft Auto content in the coming decade. The company suggested the work done on the engine and backend for GTA 6 could allow content from its iconic franchises to arrive more quickly than in previous generations.
Source: Eurogamer