Xbox CEO highlights record GTA 6 pre-orders and new Take-Two partnership
Asha Sharma says Grand Theft Auto VI is the most pre-ordered title in Microsoft Store history while announcing a broad 10-year agreement with publisher Take-Two.
Xbox CEO Asha Sharma issued a statement about Grand Theft Auto VI, noting the game has set a record as the most pre-ordered title ever on the Microsoft Store. The announcement came alongside news of a fresh 10-year partnership with Take-Two Interactive, Rockstar Games' parent company.
The partnership, covered at the beginning of October, allows Take-Two to develop and sell products compatible with Xbox devices across the Xbox ecosystem. Sharma did not disclose further specifics about the arrangement in her social media post.
Take-Two CEO Strauss Zelnick had already signaled strong demand back in August, describing GTA 6 pre-orders as "unprecedented and astonishing" without breaking out figures for individual platforms. Sharma's comment marks a rare public highlight of the title's performance on Microsoft's own storefront.
Beyond Rockstar's marquee franchises, Take-Two also oversees the 2K and Zynga labels. The renewed deal could support Xbox's broader ambition to reach more than a billion players daily, potentially through cloud streaming integrations across Take-Two's catalog.
Source: Pure Xbox