Take-Two says GTA 6 preorders are far exceeding initial expectations

Take-Two Interactive has confirmed that preorders for Grand Theft Auto VI are tracking well above the company's original internal projections. The statement arrived as part of the publisher's second-quarter fiscal year 2027 financial results, where it described the demand ahead of the game's launch as stronger than anticipated.

In the earnings release, Take-Two noted that preorders are far exceeding initial expectations and expressed confidence that the sales figures would speak for themselves in the near future. The company adjusted its full-year revenue guidance, raising the lower end from $7.9 billion to $7.98 billion and the upper end from $8.1 billion to $8.18 billion.

Speaking to GamesIndustry.Biz, Take-Two CEO Strauss Zelnick explained that the modest revision was a direct result of the release date being so close. He stated that the firm is maintaining its guidance because the launch is only 10 days away and a clearer picture will emerge after the game is available. Zelnick emphasized that while preorders are far exceeding original expectations, the company is not updating its numbers right now due to the proximity to launch.

Third-party estimates from August suggested that GTA 6 had already generated more than $400 million in revenue from approximately 4.38 million preorders. The publisher has indicated that the $100 edition is a very popular option, and industry experts expect the majority of preorders to occur in the week before release. Preloading for the game's 211GB download has also begun.