Take-Two CEO says company is bolstering technical and legal defenses against piracy
Strauss Zelnick acknowledges that piracy challenges are growing and confirms Take-Two is enhancing its technical and legal preparations ahead of Grand Theft Auto VI.
Take-Two Interactive CEO Strauss Zelnick has addressed the growing concerns around piracy and generative AI, confirming the publisher is actively strengthening its technical and legal defenses. Speaking during an investor Q&A and in comments to IGN, Zelnick framed the issue as both a creative and intellectual property challenge rather than a direct financial threat to the company.
Zelnick emphasized that delivering the experience Rockstar Games envisions is important to developers and consumers alike. He stated that the company protects its intellectual property vigilantly and is focused on these emerging concerns without being cavalier about the pace of technological change.
The CEO also commented on the broader industry landscape, suggesting that companies in the intellectual property business should protect their own work and that of others. He described it as ironic when firms that rely on IP protections appear to disregard the rights of other creators.
On the specific topic of piracy, Zelnick acknowledged it will become more of a challenge. He said Take-Two is utterly focused on enhancing technical defenses and legal activities appropriately, while noting that some level of piracy affects every entertainment business. He expressed confidence that the issue will be manageable.
Source: Rock Paper Shotgun