Popeyes Launches GTA 6-Inspired Spice City Sandwich for Launch Day

Popeyes announced a new menu item timed to coincide with the launch of Grand Theft Auto VI. The "Spice City" chicken sandwich will be available at participating locations from November 19 through November 22.

The chain stated the sandwich is meant to "pay homage" to an unspecified in-game sandwich, though drive-thru restaurants are known to exist within the game's world. The item itself consists of two crispy chicken breast fillets on a toasted brioche bun with pickles and a choice of spicy or regular mayo, priced at $6, though prices may vary by location.

Delivery will be available through the Popeyes app and third-party services, a detail the company highlighted as a convenience for players planning to stay home on release day. A press release referenced reports of fans clearing their calendars, positioning the sandwich as a prepared meal for the occasion.

This crossover is one of several corporate tie-ins surrounding the game's launch. Logitech disclosed plans to give employees the day off for video game releases going forward and host a livestream, while internet providers Spectrum and Xfinity advertised free upgrades to speed up game downloads.